How To Do Blog Commenting For SEO In 2020

Blog commenting. Why would you still make the effort? Well, I can think of 2 very good reasons. 1. You provide natural backlinks to your blog. 2. You bring extra traffic to your blog.

How to do blog commenting for SEO in 2020? I got that question the other day from a reader of this blog. I thought it was an interesting question so I decided to make a post about it. 

Blog commenting for SEO is still very much alive and it is still a great way to build natural links to your blog. I still use it to this day with great success.

Of course, you need to do it the right way in order for it to work. That’s why I will provide you with a few good tips so you get it right the first time. Here are 5 tips for how to do blog commenting for SEO in 2020:

1. Make sure your response does not end up in the spam box

That would really be a waste of your time and energy. So do everything possible to bypass the automatic spam filter. And write your response in such a way that the blog’s moderator also has no reason to throw your intervention in the spam. 

  • Write in the official language of the blog, use the same industry jargon if possible
  • Be friendly and polite (even if you do not agree with the blogger at all)
  • DON’T insult anyone
  • Do not post links to your own blog (unless explicitly requested)
  • Stay on topic
  • Pay attention to spelling and typing errors

To elaborate on the “Do not post links to your own blog” tip, this is where most marketers screw up, and they just spam the link to their blog. Most of the time when you comment on a blog post there is a section where you can put the URL of your blog. If this isn’t an option then make an informative comment where you give additional information that complements the post you are commenting on and then you can put a link back to your own blog post. But do it in a way that it really complements the post.

2. Do not respond anonymously

Fill in all fields that belong to the response. Depending on the blog it will be your name, your email and a link to your blog or website. Often the first two items are simply mandatory, while the third field is optional. 

Small bonus tip: if you have an article on your own blog that fits very closely with the article under which you provide comments (or complements it nicely), consider not linking to the homepage of your blog, but to that one specific article. Anyone who clicks through to your blog can immediately see what interesting things you have to say about the topic in question.

3. Contribute to the discussion

A simple Nice post !, Well written …, or Top article! is certainly appreciated by your favorite blogger (who is usually secretly quite vain), but you won’t be really memorable with that. And there are even bloggers who categorize such a clumsy reaction as spam because of a far too high I-really-want-a-backlink and please-visit-my-blog content.

Be different than 99% of other marketers and spammers out there and write a meaningful and informative comment, which shows not only your involvement but also your expertise. 

Say meaningful things, provide additional information, tell your personal experiences, agree wholeheartedly (with arguments that make sense), or support the blogger for his/her time writing a great piece of content.

One thing is certain: you will be forgotten a lot less easily, you will make the article in question stronger and you will also increase the chance that the blogger in question will actually visit your blog (I have had that happen on several occasions, and they even linked to a blog post I wrote). By the way, the other (future) visitors and followers will also be more inclined to click through to your blog to see if there are any more interesting things about this topic.

4. Be quick

To get the most “return” from your substantively strong response, it is advisable to be quick. Ideally within the first ten. If you are number 54 in the line then probably nobody will bother to read your reaction, no matter how interesting your addition may be. 

At most, there is a chance that the blogger – who is often alerted to new responses – will find your response worthwhile. In addition: the more responses under a message, the less likely you can suggest something that has not already been said …

5. Be patient!

This is again a typical case of Rome wasn’t built in one day. So it can take a while before some traffic (from comments) on other blogs trickle down to your blog. People’s attention span is very short in 2020 and beyond. And clicking through is by no means second nature to anyone (anymore). Persistence is the message!

That’s how you best do blog commenting for SEO in 2020. Now go find some popular blogs in your niche and put some work into providing meaningful blog comments and watch those backlinks and visitors rise over time.

About the Author

I am Thierry, I love online marketing, building websites from scratch and growing them to huge income earners and promoting awesome stuff other people made and getting paid for it A.K.A Affiliate Marketing. I'm a dad of 4 awesome kids and the best husband (says so on my coffee mug) to my lovely wife. And most important of all I want to help you build amazing affiliate niche websites so you can own an online empire.