How I Grew An Affiliate Niche Website's Traffic By 400% Using Pinterest
If I could give niche site builders and entrepreneurs one tip, it would be this one: get started with Pinterest as soon as possible. If you use Pinterest the right way, it can produce amazing results - I grew one of my Amazon niche sites from 5,000 to 20,000 visitors per month in three months through Pinterest!
If you don't know much about Pinterest yet, you can find the tips I used to grow my visitors below and start to attract more traffic to your website through Pinterest. But before we go to the tips, I will first briefly explain what Pinterest marketing is and why Pinterest can be incredibly valuable for your blog or company.
WHAT IS PINTEREST MARKETING?
Pinterest marketing is the promotion of your articles, products or services on Pinterest. You do this by pinning content from your website to Pinterest. In concrete terms, this means that you create images with your articles and products and peg them to Pinterest from the relevant page. When people click on your pin, they are immediately redirected to the page where the image comes from.
Contrary to what many people think, Pinterest is not a social medium, but a search engine. People go to Pinterest for information or solutions to a specific problem. They want to find the wedding dress of their dreams, read tips about their next vacation country or know how to perform certain fitness exercises.
So if Pinterest is a search engine and people use it to look up information or certain products, every pin you upload is actually a free ad for your website. And with the right strategy, you can ensure that those pins, those free ads, are seen by hundreds, thousands and even tens of thousands of people.
Convinced of the power of Pinterest? Then let's get going with this Pinterest tutorial!
STEP 1: THE BASE
Create a business account
A business account has a number of advantages over a normal account. With a business account you can, among other things, verify your website and view the statistics of your account, where you can see how many people visit your profile, which pins perform best and how many people have visited your website via Pinterest.
You can register for a business account via the Pinterest for companies page. Here you can become a member as a company and then you can register. To do this, you must enter a company name, company type and the URL of your website.
Verify your website
If you have a business account, you can verify your website. With a verified website you can set up Rich Pins and you have access to the Pinterest statistics regarding your website. In addition, a verified website shows that you are actually the owner of the website and that it is a reliable site.
To verify your account, click on the top right of your picture. Next go to Settings. Under Profile you will find the Website Claiming section. Here you can enter your URL and click Claim. You must then add a meta tag to your website or upload an HTML file and confirm on Pinterest that you have done that.
You can also verify your website by using the Yoast SEO plugin . To do this, go to the Yoast SEO plugin on your website. Go to 'Social' and then to 'Pinterest'. You can paste the code here. Save your changes, go back to Pinterest and click on Finish.
Make sure you have a good profile
This means that you have a clear name, an attractive picture and a fantastic bio. In your bio explain who you are, and also make clear what you have to offer and use a call to action to encourage people to visit your website.
Put keywords in your name and bio
Think about which keywords you want to be found and process them in your name and bio. Because of this your profile will be displayed when people search for those words and you will attract more people from your target group to your profile and website.
STEP 2: YOUR BOARDS
Make good boards
And by "good" I mean: only topics that match your offer. When you want to reach your target audience, it is important that all signs on your account match your blog or company. For example, my account is full of boards about all the products I promote on that specific Amazon niche website - and all topics that I cover on my website. An extra tip: put your most popular boards at the top; those are the signs that people see first when they visit your profile.
Put keywords in your descriptions
Don't put "A board about fruit" in your description, but use keywords such as "healthy food", "lose weight", "healthy" and "healthy food". This does not necessarily have to be in story form; you can simply put the keywords next to each other and separate them with a comma.
Make a board for your own articles and products
The reason you start using Pinterest is of course to promote your articles and products. To ensure that your followers and potential followers can easily find your content, it is smart to create a board that is entirely for your own pins. You can then pin all images from your website to this board. If there is only one thing you take away from this Pinterest tutorial, remember this one.
Sign up for relevant groups
Pins in groups are a fantastic way to increase your exposure and ensure that your pins are seen by more people. Therefore, sign up with as many relevant groups as possible. You can find groups through Pingroupie.com or by looking at which groups other people in your niche are connected to.
STEP 3: THE PINS
Create vertical pins
In the Pinterest feed, all images are the same width. That means that vertical pins are shown much larger than horizontal pins. As a result, horizontal images are completely eliminated and generally get fewer repins. Since we naturally want our pins to stand out, it is important that you only pin vertical images to Pinterest.
When your pins are alike, it looks professional and ensures recognisability. I therefore recommend creating two to five templates with the same colors / fonts / appearance.
Put text on your images
We want our pins to stand out. That they immediately attract attention and encourage people to click and visit the website. And the best way to do that is to stick a big, big sentence on it. Your target group must of course be able to read the pin well, so don't make it too fancy and use clear and clean fonts.
Make your pins SEO-friendly
To ensure that your pins can be found in the search engine, it is important that you make a clear description for each pin, in which you incorporate good keywords. And don't forget to look at the file name of your pin; it also has an effect on your findability. So don't call your pins 12345.jpg, but give it a descriptive name.
Sign up for Rich Pins
Because Rich Pins contain extra information, they are more valuable to your target audience than regular pins. In addition, in the eyes of Pinterest, Rich Pins make your website more “premium”, so that pins of your website will appear higher in the feed than comparable ordinary pins. The metadata of Rich Pins is also automatically adjusted. For example, when you change the title of your article, the title of the pins associated with that article is also changed automatically.
You can only set up Rich Pins if you have a business account and have installed the Yoast SEO plugin. When you've done that, go to the Dashboard of your WordPress website and click on the Yoast SEO plugin. Next go to "Social"> "Facebook" and enable "Add Open Graph Metadata."
Then you go to Rich Pin Validator, where you log in with your business account. Enter the URL of any article on your website and click on 'Validate'. You will now see a preview and then you can click on 'Apply'. Your application is now being processed by Pinterest. Once your website is approved, Pinterest will inform you via email that it has been approved by them. All your new pins will now be Rich Pins and all your old pins will automatically be converted to Rich Pins.
STEP 4: START PINNING
Pin every day
Pinterest rewards active users by recommending them to other users and giving them a better position in the feed. The more active you are, the better your results will be. It is therefore important that you regularly pint, preferably every day. Various studies have shown that these are the best times to pin:
• Every day between 2:00 and 4:00 pm
• Every day between 4:00 and 6:00 pm
• Every day between 8:00 and 11:00 pm
• Saturday all day
TIP! If you are unable to find time in your busy schedule for Pinterest every day, Tailwind is the ideal solution. With Tailwind you can schedule all your pins in one go and they are automatically pinned to the boards that you have set.
In addition, Tailwind also has other fantastic features such as SmartLoop, which allows you to set certain pins to be automatically pinned to certain boards every few weeks or months.
For example, I use that function for the pins of my products, so that they are visible again and again and people can go to my website and shop - works great! With this link you can try Tailwind for free for a month.
Don't just pin your own pins
Of course we want to promote our own website, but Pinterest won't be happy if you just promote your own content every day. It is therefore important that there is a good balance between pins that lead to your own website and pins that lead to the websites of others. Most other Pinterest tutorials forget to mention this, but it's very important.
Extra tip: hide your pins
If you prefer not to put large images in your articles or if you want to create pins for your product page or a landing page, you can also hide the images. That way you can pin pins from that specific page to Pinterest, but your visitors won't see the images.
This is how you do it:
1. Upload your image for Pinterest in WordPress, just as you always do.
2. Put this code in your article: <div style = "display: none;">.
3. Put the code of the image after that and finish with </div>.
4. You now get: <div style = "display: none;">code image</div>.
5. Publish your article; you should now see no image in the text.
6. Download the Pinterest extension and click on it.
7. Your image appears and you can pin it to Pinterest.
That's it for this Pinterest tutorial, now it's up to you.
Do you already use Pinterest for your blog or company?